Market Context: Understanding the external environment

Leading the Conversation

As an innovator in health care, one of Pfizer’s goals is to lead the conversation. In order to meet this goal, Pfizer is boldly working to achieve excellence in the following three ways: 

​​​​​​​The first speaks to the central role that patients play in everything we do – we are taking concrete steps to be the most patient-centric company. 

The second acknowledges the policy barriers that delay or prevent access to innovative medicines – we want to drive pro-innovation, pro-patient policies to improve access and reimbursement in the countries in which we operate. 

The final pillar underscores the fact that we are a science-based company with a compelling narrative on the value of our science – we are working to raise the visibility of our scientific contributions to society in a significant way. 


Changing Patient Demographics and COVID-19 Impact

We recognize the link between human health and changing demographics. As the world’s middle class grows at an unprecedented rate, increased consumption leads to a larger carbon footprint. At Pfizer, we have publicly recognized the impact of climate change on human health and have made commitments to mitigate our impact, including a reduction in greenhouse gas emissions. Click here to learn more about meeting our environmental sustainability goals.

The COVID-19 pandemic has exacerbated many existing health system issues. COVID-19 has stressed government budgets, exposed weaknesses in health care delivery systems, disrupted supply chains and amplified inequities around the world. It has also underscored the importance of investing in infectious disease control, public health surveillance and pandemic preparedness.

Improving Patient Access to Health Care

Universal health coverage aims to ensure that all individuals have access to the health care they need without suffering financial hardship. At least half of the world’s population does not have full coverage of essential health services, and over 100 million families are pushed into extreme poverty each year because of out-of-pocket spending on health.1 Investment in health care not only improves patient quality of life, but also can improve productivity, bring skill-intensive jobs and expand economic opportunity.

Pfizer believes that all individuals and communities – regardless of race, ethnicity, gender, income or location – should have access to meaningful, affordable health care options. As an innovative pharmaceutical company, we want to be active partners and believe we can contribute in important ways, including:

​​​​​​​We recognize that access to safe, effective, quality and affordable medicines and vaccines is a critical component of universal health coverage and that, as an innovative pharmaceutical company, we have an important role to play in helping to deliver on this target.



1Half of the world lacks access to essential health services, 100 million still pushed into extreme poverty because of health expenses. World Health Organization. Published December 13, 2017. Accessed December 10, 2019. 



Chairman and CEO Albert Bourla reflects on a year of breakthrough innovation at Pfizer

Bold Moves

Science illuminates a path forward for patients across the world


Courage, excellence, equity and joy guide all our endeavors


2020 by the numbers

COVID-19 Updates

Read the latest information about Pfizer’s COVID-19 vaccine on



Join the Conversation

Additional Information

Useful Links

The product information provided in this site is intended only for residents of the United States. The products discussed herein may have different product labeling in different countries.

Copyright © 2020-2021 Pfizer Inc.
All rights reserved

Explore our stories